Veronica McGregor

News and Social Media Manager, NASA

At NASA's Jet Propulsion Laboratory, I lead an award-winning team producing news, videos and social media campaigns to keep the world engaged with two dozen space missions studying Earth, the planets, asteroids, comets, stars and galaxies. It's a busy universe-- we produce over 400 news releases and articles per year, plus hundreds of multimedia and interactive products. In social media, we reach over 14 million direct followers plus millions more through earned media. In 2013, we took home the Webby Award and the SXSW Interactive Award for our Mars Curiosity rover Campaign.

In 2008, I created NASA's first Twitter account, @MarsPhoenix, a groundbreaking step for the agency. In 2009, I created our first interactive live-streaming events and the first "NASA Tweetup.” Now called "NASA Socials," over 120 events have been held around the country creating thousands of alumni ambassadors who promote NASA in their communities. The model for these events has been adopted by businesses, international space agencies and the White House. My work has been featured in the New York Times, ABC, NBC, Mashable, CNET and others.

In 2010, Forbes.com listed me as one of 20 Inspiring Women to Follow on Twitter. In 2012, Mashable.com included me on their list of 15 Twitter Accounts Every Space Lover Should Follow. In 2013, I was awarded NASA’s Exceptional Service Medal for my achievements in social media. Prior to joining NASA-JPL, I worked at CNN focusing on technology, space and the environment.

I currently tweet as @NASAJPL, @AsteroidWatch, @MarsCuriosity, and @VeronicaMcG.

Alfie Deyes

YouTuber

Alfie is an English YouTuber and author who runs the YouTube channels PointlessBlog, PointlessBlogVlogs (previously PointlessBlogTv) and PointlessBlogGames (previously AlfieGames).

As of December 2015, the channel has over 4.5 million subscribers and over 330 million views on YouTube. His second channel has over 2 million subscribers and 180 million views. He also has a following of over 2 million followers on Twitter and over 2 million followers on Instagram. He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013, and was featured on the cover of the January 2014 edition of Company magazine for the "Generation YouTube" feature.

Olivier Robert-Murphy

Global Head of New Business / Chief of Possibilities at Universal Music Group

Originally from Toulouse, France, Olivier had his first taste of the music industry by financing his studies through chauffeuring music artists around Paris. After serving as an officer in the French Air Force, he began at Procter & Gamble as a Key Account Manager, before joining the entertainment industry at PolyGram Video France.

For 5 years he marketed and launched hundreds of audio-visual products, ultimately advancing to Vice President of Marketing at Universal Pictures International Video and relocating to London.

Since 2001, he has been with Universal Music Group, the world’s leading music company, where after launching the audio-visual department, and whilst doing an MBA at the London Business School, Olivier was given the added responsibility of managing the Strategic Marketing Division. He now heads up Universal Music & Brands globally, providing innovative and entertaining business solutions to brands.

Dom Smales

Managing Director and Founder, Gleam Futures Ltd

After spending 15 years in media, production and advertising Dominic Smales set up Gleam Futures initially to help online communities connect for mutual benefit. This has evolved now into purely managing 'Social Talent', a term coined by Gleam to describe individuals who have achieved the kind of reach and influence on social media platforms usually associated with traditional celebrity or media ownership.

Gleam look after the very top tier of online super influence in the U.K. and the U.S. primarily in the entertainment and lifestyle area. The joint reach of the top 10 talent on Gleam Futures Roster delivers over 40m subscribers on YouTube and will clock up over 4 billion views this year.

Eelco Roos

Photographer

Eelco Roos is a photographer from the Netherlands. His love for photography started when he was 16 and borrowed his father's camera, and he has been photographing ever since. His love for telling one-frame stories only grew after he joined Instagram in 2011. Gaining a big following on the popular platform secured him work in photography and the confidence to ultimately quit his day job to devote himself to photography in 2014.

Eelco has worked with big brands such as Johnnie Walker, Ducati, KLM, Philips, Samsung, Sony, Vodafone, and Acer. Because his love for nature and travel shows through his Instagram feed, he is regularly invited to travel to destinations all over the world and share his views of these cities or countries with his followers.

Ekaterina Dobrokhotova

Consumer Engagement, L'Oréal Canada

Ekaterina has been part of the L’Oreal Group since 2011. In her current role, she is responsible for continuously sharing social media best practices, innovation, reporting and managing the Consumer Care Center. In this digital age, the role of consumer care is now more complex and more important than ever, therefore placing the consumer at the core of everything we do at L’Oréal Canada is a priority.

In addition to her business career, Ekaterina is a world-renowned professional magician who has appeared on several major TV networks and uploaded hundreds of magic videos on Youtube spanning over 3 million views.

Alex Ayling

Head of BBC Worldwide Digital Studios

Alex iis the Head of BBC Worldwide Digital Studios. His team focuses on the creation of original content for the web - any shape, any size, any platform. His remit includes the management of online communities for BBC Worldwide’s biggest brands, including Top Gear, Doctor Who, BBC Earth & Sherlock (with a combined 50m fans) as well as the BBC Worldwide YouTube Network that encompasses 15 channels and currently stands at over 7.2m subscribers and 60m views per month. Prior to BBC Worldwide, Alex worked as a multiplatform commissioner and producer, creating shortform series about power, the paranormal, parenting and the Paralympics as well as some things that didn’t begin with P.

Ryan A. Bell

Founder, Periscope Summit

Ryan A Bell is the founder of Periscope Summit and is the most connected person in live streaming. He has headed many projects within live streaming such as the first global launch of a new product on Periscope for SanDisk and talks about live streaming more than most people sleep. He has been recognized by The Presidential Office for his volunteer work with Special Olympics and youth mentoring programs.

Steven Mehringer

Head of Communication Services, NATO

Steven Mehringer is Head of Communications Services in the NATO Public Diplomacy Division. Communications Services manages NATO HQ's entire digital content and audio-visual production chain to include NATOChannel.tv, the NATO website, the NATO Radio & TV Studios, and NATO's Social Media presence.

Steven’s extensive experience with international outreach, content creation and technology development has created a new way of working for NATO's Public Diplomacy Division and proven to NATO the essential value in storytelling versus information distribution, conversations instead of broadcasting, and utilizing the right technologies to move communications priorities from concept... to content...to digital...to global.

Before joining the International Staff in August 2010, he served 3.5 years in Iraq with the U.S. Department of State as the Director of Broadcast Operations at the U.S. Embassy - Baghdad where he led the development of the embassy's critical broadcast facility and the Embassy Public Affairs Section's capacity for using communication technologies. Prior to his appointment in Iraq, he worked across the United States for 15 years as a broadcast news Journalist and Producer for NBC, ABC and FOX. His coverage of the U.S. Federal Government shutdown in 1995 won an Emmy Award for KTNV-TV in Las Vegas. He graduated with honors from East Carolina University in 1991, earning a Bachelor of Science degree in Communication.

Dan Fellows

Senior Manager - Digital & Social Interactions, Vodafone

A commercially focused senior digital & brand marketer with strong customer focus, understanding and delivery. I have a very successful track record in digital marketing environments for driving consistently better results and commercial revenues.